Mobile marketing has brought the world to your fingertips, so how can you not want to explore it? If you’re thinking about diving into mobile marketing, there are a few valuable reasons. Whether it’s reaching more people or making more money, saving time, etc.
We can define Mobile Marketing as “how to contact or engage with customers or prospects through a cell phone, PDA, Smartphone, or other wireless devices. “
If you’re part of the digital world in any shape or form, mobile marketing is taking you by storm, allowing your business to reach new heights.
In this article, we’re going to reveal some of the main advantages of mobile marketing so that you can get your business on the move.
Types of Mobile Marketing
You’ve probably already seen the term ” mobile advertising ” thrown around a lot lately.
It’s becoming increasingly common as mobile technology makes it possible for people
to have access to the internet from their cell phones.
There are several kinds of mobile marketing:
- Mobile Advertising
- Mobile Couponing
- Mobile Deals/Loyalty Programs
- Mobile Local/SMS Marketing
- Mobile Lead Generation
- Mobile Content Marketing
- Mobile Social Media Marketing
- Mobile Video Marketing
- Mobile Voice
- Mobile Web 2.0 Sites
13 advantages of mobile marketing
In the United States, over 90% of adults own a cell device. Interest in using mobile marketing has grown tenfold since 2012 in the U.S. There is a new app launched every 33 seconds, and the average person in the U.S. spends 89 minutes per day on their mobile phones.
The average time spent on a mobile device during the workday has increased to 2 hours and 23 minutes. These number shows how much important mobile marketing is. Let’s look at the benefits of mobile marketing:
1. Boost Sales
Mobile marketing is a unique way to engage customers in a meaningful way. If you’re on the perimeter of your market and don’t have a direct connection to your customers, mobile marketing can help you connect with prospects and make valuable connections right away.
In 2022, over 25% of all internet connections will be from mobile devices, which means many people will look at your business on their cell phones.
2. Increases leads
Mobile marketing is a terrific way to reach out to those who may not have an interest in your business. By using cellular marketing, you can speak with people who are nearby or set up push notifications to help them remember your store when they’re ready to make a purchase.
3. Enhances brand visibility
Mobile marketing advertising is a great way to build brand awareness and increase your visibility. Mobile-based marketing is a win-win situation. It’s quick, easy, and cost-effective. Mobile advertising is an effective way to generate leads and boost sales.
4. Compares to internet marketing
Mobile marketing is a lot more useful than Internet marketing. Unlike the internet that’s used for gathering information and searching for things online, mobile gives you the opportunity to contact customers on the spot.
The other thing with mobile marketing is that if you’re in a state of urgency, or need to make a quick decision, getting a text message or seeing an ad on your cell phone helps you to make that decision more quickly.
5. Cost-Effective
Mobile marketing is very cost-effective. The first thing you should do is find a mobile advertising company with an affordable plan. This will give you a budget so that you can start optimizing your campaigns and observing the results.
6. Helps to gain market share
Smartphone marketing can help you gain market share by increasing conversion rates. The most common technique to make your customers convert is through the use of push notifications through mobile devices, reviews, and ratings–all of which drive traffic and increase brand awareness.
| The Future of Mobile Marketing |
|---|
| As we mentioned earlier, mobile marketing is here to stay. Smartphone sales are expected to pass traditional cellular sales in the U.S. by 2022, according to as they expected the total smartphone sales to reach 2 billion by that year. As people get more familiar with phone marketing, we expected that more and more people will use it as a marketing and advertising tool. It is already leading the way in most cities in the world now, with more and more people being attracted to it. Even though you can use mobile marketing on any type of device, you find smartphones are the most used platforms for this marketing. Mobile marketing has become the channel of choice for businesses and marketers around the world. Businesses used to struggle with effectively targeting their customers. It saturated some areas with ads, but others had little to no reach at all. |
7. Better Customer Relations
It helps you to enhance and build your relationship with customers through warmer and more personal interactions, which should cause a greater level of customer satisfaction.
Mobile apps like Yelp offer a way for customers to review and recommend businesses to others, while companies like Groupon give people the chance to save a ton of money on local deals.
8. Easy to Track
If you want to gauge the effectiveness of your phone marketing campaign, all you have to do is compare the number of sales or leads that you received from your ads over a specified period.
This makes it easier to optimize your campaign and test different approaches with new audiences.
9. Potential to increase your ROI
Mobile marketing might help you increase your ROI. A mobile ad strategy is an inexpensive way to find potential customers and offer them the services they want while they are looking for them. It’s a great way to advertise your business when you don’t have a big budget.
10. More likely to recall
According to a study in the Journal of Advertising Research, you are more likely to recall mobile marketing content than standard banner ads or ads in magazines.
11. Push Notifications
Push notifications can be very effective in increasing your conversion rates. They are also good for encouraging people to return to your store after they’ve left, and they can also keep them up-to-date with the latest news.
Mobile users are more likely to engage with your brand and find value in your business. Mobile marketing ad formats like Push Notifications and in-app messages can enable you to connect with your customers and convert them into repeat customers.
12. Text Message Marketing
Text message marketing gives your customers an opportunity to submit an immediate request, or to opt-in to receive more information about your business. You can also send important announcements, special offers, and promotions.
13. Contextual
Mobile advertising is contextual and personal. For example, instead of sending a generic email about a “free” sample of your product, you can send a text message to the customer, asking them if they want to receive the free sample along with other information about your business.
SMS Marketing gives you the ability to have a two-way conversation.
FAQs
- Mobile marketing tools use a variety of digital technologies to design and measure the effectiveness of mobile marketing campaigns.
- Bitly
- Honey
- HubSpot
- Marketo
- Google Adwords
- SEMRush
- Hootsuite
- Buffer
- MailChimp
- Agile CRM
- Zoho CRM
- PayPal
- QuickBooks
- Slack
- Buffer for Instagram Stories
Mobile marketing refers to the use of mobile devices, apps, and technology in marketing efforts. Mobile marketing tools include a variety of downloadable apps, software, websites, and more that help marketers deliver their communications in a more effective way.
An example of mobile marketing is the use of social networking to promote a product or service. Some examples include using location-based services (LBS) to promote a new restaurant to nearby customers, using online coupons sent to mobile phones, or social media promotions.
Both mobile marketing and traditional marketing are a way to reach customers, but they are very different. Traditional marketing is done through television and radio, while mobile marketing is done through a phone call or text message.
Here are some useful mobile marketing tips:
Make it simple: The more easy it is to do the things, the more likely your customer will do it.
Use short text: When you want to know more about your product, people will often click the link which is short.
Make it easy to understand: It is necessary that you use UI text, which is simple and understandable, otherwise the customer won’t read it.
We consider mobile marketing like direct marketing, which is used to promote products or services. Traditional marketing from an advertisement network is a form of indirect marketing.
In direct marketing, a company sends communications to all the people in the market, for example, through television and radio.
- Google Analytics
- Google AdMob
- SemRush
Conclusion
These are the pros of mobile marketing. Mobile marketing is not for everyone, so it’s up to you to decide if it’s best for your business.
Mobile marketing is here to stay, and it’s a great way to build brand awareness, drive traffic and boost conversion rates.
Hope you enjoyed the article. Stay tuned for more in future posts and don’t forget to share this info with your friends!
If you have questions please comment below, as we are here to answer them for you.
