Affiliate marketing is a type of performance-based marketing strategy in which a business rewards its affiliates for every successful referral or sale generated through the affiliate’s promotional efforts.
This usually involves the use of unique tracking links or codes that are provided to the affiliate, which are used to track their promotions and the resulting sales or leads.
Affiliates are typically website owners, bloggers, or influencers who use their own channels, such as their website, social media accounts, or email list to promote a company’s products or services. This type of marketing strategy is beneficial for both the business and the affiliate as it provides a cost-effective and scalable way to drive sales and increase brand awareness.