Email marketing is the process of sending targeted and personalized messages to a group of individuals through email with the goal of promoting a product, service, or brand.
Email marketing involves building an email list of potential and existing customers, and then sending them targeted and personalized messages on a regular basis. These messages can include information about sales, promotions, new products or services, educational content, and more.
The goal of email marketing is to build a relationship with the audience, increase brand awareness, and drive conversions by promoting products or services directly to the inbox of potential and existing customers.