We can define merchandise as any kind of material goods that a store or company offers for sale. If a business offers such items for sale, we say it to be a retailer that includes stores, factories, and warehouses. In simpler terms: it is anything that is sold in a store that you can pick up and take home with you.

Merchandise is most commonly referred to as a product, but it can also be referred to as a stock, inventory, or asset. The main objective of the business is to sell the merchandise for profit.