Social media marketing refers to the process of promoting a product, service, or brand through social media platforms.
It involves creating and sharing content on social media channels such as Facebook, Twitter, Instagram, LinkedIn, and others, with the goal of driving engagement, traffic, and sales. Social media marketing can take many forms, including creating and sharing text posts, images, videos, infographics, and live-streaming content.
It can also include paid advertising on social media platforms, such as sponsored posts, display ads, and influencer marketing campaigns.
The goal of social media marketing is to build a loyal audience, increase brand awareness, and drive conversions by connecting with customers where they spend their time – on social media. It’s also a way to listen to customers’ feedback, complaints, and suggestions and to interact with them.